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VOL LXXIII NO 35
THURSDAY August 28 - September 3, 2008 ISSUE
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Aug 28, 2008 at 01:40 AM
Front Page arrow Entertainment arrow News arrow Soul Train Music Awards Reach End of Line
Soul Train Music Awards Reach End of Line
Written by Sentinel Wire Service, on 04-17-2008 10:53

041708_DonCorneliusIt's the end of the line for the Soul Train Music Awards, which have largely been ignored by the African-American stars the event aims to honor.

A spokeswoman said the show would not go ahead with its 22nd annual installment this year, but a reason was not specified.

At last year's event in Pasadena, most of the winners did not show up, including such A-listers as Beyonce Knowles, Mary J. Blige, John Legend and Gnarls Barkley.

The show takes place a few weeks after the Grammys, the music industry's top awards. Similarly themed ceremonies like the BET Awards have also provided some competition.

Perhaps more critically, the underlying syndicated dance show "Soul Train" ended its historic run in 2006. It was distributed by Tribune Entertainment, which exited the syndication business when billionaire Sam Zell took its Tribune Co. parent private late last year in a highly leveraged deal.

The "Soul Train" TV show has served as an important promotional springboard for black music's biggest stars since launching in national syndication in 1971. It claimed to be the longest-running show airing in first-run syndication.

The franchise is the brainchild of Don Cornelius, an ambitious Chicago DJ who decided in the late '60s that there was a need for a TV show featuring young black people dancing to recorded music. Few shared his view, and he self-funded a pilot in 1969. It aired on a Chicago TV station the following year, and quickly became a hit.

Cornelius, famed for an expansive afro in his younger days, hosted the show for the first 22 years. But he has kept a low public profile and rarely consents to interviews. He tearfully accepted a Grammy Award for lifetime achievement in 2005.

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Users' Comments (3)
Posted by WillEyeFadeToo?, on 04-18-2008 12:12,
My God! Is everything Black "Fading to Black?"
 
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Posted by MONIQUECPT, on 04-23-2008 16:24,
What is wrong with u Balck People not attending the Soul Train Awards,but you rather attend the Grammys ,than support your own Brothers & Sisters whats happening to us?
 
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Posted by Black people-learn the importa, on 07-25-2008 15:30,
If young Black people don't learn the importance of their roots, you're going to end up in the very same ash heap as you're allowing Soul Train to be dumped. 
 
Good luck, but frankly, I don't think luck is goinna help you. 
 
Wattree
 
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