Council President Herb Wesson was joined by Mayor Eric Garcetti, and Supervisor Gloria Molina in announcing that famed rapper and hip-hop entrepreneur Jay-Z will be bringing his two-day Budweiser Made in America Fest to Grand Park in Downtown Los Angeles this Labor Day Weekend, August 30 and 31.
The announcement took place on the on the steps of the Los Angeles City Hall, and was attended by a wide array of business, labor and community representatives.
“Hosting this event is a major undertaking,” said Wesson. “But it will also be a great opportunity to showcase our revitalized downtown, and increase our tourism and energize our hospitality industry.”
Also supporting the event was Elise Buik, president and CEO of the United Way of Greater Los Angeles. A portion of the proceeds of the Budweiser-sponsored event will benefit the non-profit charitable organizations which comprise the United Way of Greater Los Angeles.
The successful Made in America Festival was started two years ago in Philadelphia, where approximately $12 million in revenue was generated for that city during the two-day festival. The Los Angeles event, which will be produced by Live Nation Worldwide, Inc., is expected to be as successful. Tickets will be sold online by Ticketmaster.
The Los Angeles event will coincide with the established Philadelphia event. Both events will take place on those same days.
The Los Angeles event, which is expected to draw as many as 50,000 attendees, will take place across from City Hall in the twelve acre Grand Park, a popular new civic gathering place that was opened by the County of Los Angeles in 2012.
Jay-Z, who is recognized as one of the greatest living rappers and music producers, made no announcement about the musical line-up for the Los Angeles event. However, an appearance by Jay-Z’s wife, Beyonce, would clearly be the most popular choice.
“There’s no doubt about it, Downtown LA will be the place to be when Made in America arrives in August,” said Wesson.