USTA, SCTA and L.A. Brotherhood Crusade Partner to Promote Youth Tennis in So. L.A.
The USTA announced recently that it is awarding the Los Angeles Brotherhood Crusade $10,000 in Recreational Tennis Grants to increase tennis participation among upper elementary and middle school youth in South Los Angeles. This grant will be used to leverage a $4,500 award issued by the Southern California Tennis Association.
Brotherhood Crusade was selected for these awards because they are well-established in South Los Angeles, support tennis programming in the community, and foster diversity among participants. For the last five years, the organization has been working with Sports Explorer to provide fee-free tennis instruction and opportunities to South Los Angeles residents. These opportunities included providing tickets and transportation to major Southern California tennis tournaments (Pacific Life Open, BNP Paribas Open, East-West Bank Classic, Los Angeles Open, etc.), promoting and assisting with free tennis clinics each Saturday at Crenshaw High School, promoting and assisting with the Annual Tennis Block Party, and bringing qualified tennis instruction to local middle schools.
Recently, Brotherhood Crusade initiated the South Los Angeles Tennis League, a no-cut instructional and recreational competition league for youth ages 8-16. The league features the QuickStart Tennis play format, intimate instruction, health education, academic development, and social mentoring.
"Our goal is to expose our youth to this wonderful game of tennis, improve their physical fitness and health, teach them healthy attitudes and behaviors, and simultaneously equip them to assimilate in differing cultures and communities," said Charisse Bremond Weaver, President and CEO of Brotherhood Crusade. "Tennis is an outstanding vehicle to accomplish these objectives"
While the Sports Explorer tennis clinics will continue to be offered every Saturday morning from 9:00 - 11:00 AM at Crenshaw High School, instruction and league play in the South Los Angeles Tennis League is not scheduled to start until February of 2010, following an outreach and recruitment campaign, which will be initiated in November of 2009. Plans call for a phased-in implementation with the first couple of teams being formed at Horace Mann Junior High School followed by Foshay Learning Center, Manual Arts High School, and the EXPO Center. "If all goes well, we hope to have four no-cut teams competing in our first scheduled tournament in the summer of 2010," said Weaver. "That will be exciting!"
As a way of introducing the South Los Angeles Tennis League, Brotherhood Crusade will feature a special QuickStart Tennis training at its NBA FIT/WNBA FIT Dribble, Dish and Swish Competition and FIT Challenge being conducted in partnership with the Los Angeles Department of Recreation and Parks at the EXPO Center, 3980 Menlo Avenue, Los Angeles, CA 90037 on November 15, 2009. Former NBA stars will be on hand to further enhance the event.
The Brotherhood Crusade is a 501(c)(3) nonprofit institution founded in 1968 to provide necessary resources, program services and a voice of advocacy to traditionally underserved communities. Their mission is to remove and/or help individuals overcome the barriers that deter their pursuit of success and facilitate opportunities for a better quality of life, by promoting health and wellness, enhancing educational opportunities, cultivating economic growth and building community agencies and institutions.
Tax deductible contributions may be made to the Brotherhood Crusade at Brotherhood Crusade, 200 East Slauson Avenue, Los Angeles, CA 90011.
For more information about the Brotherhood Crusade, its programs, activities and supported agencies visit the website: www.brotherhoodcrusade.org.