Arbitron Joins "A Taste Of Soul"
Arbitron is giving back to multicultural communities across the United States. The media research company has brought its Children's Reading Corner to several cultural heritage events in Miami, Chicago, Los Angeles and most recently in New York. On Saturday, October 17 the company will return to Los Angeles to participate in the city's largest outdoor block party, the 4th Annual Taste of Soul which stretches from Martin Luther King to Rodeo on Crenshaw in the heart of black LA.
Arbitron has created the Arbitron Children's Reading Corner, a fun and family-oriented, reading "oasis" focusing on reading to young children and community values. The Arbitron team is on hand to distribute free books from a variety of diverse authors with multicultural themes. The team also distributes goodie bags chock full of educational games and activities along with information on events and activities from their local libraries.
The "Arbitron Children's Reading Corner" provides a number of new books for children to take home at each event. The books represent a range of culturally relevant and beautifully illustrated titles. The books that have been featured have been offered in both Spanish and English versions when available, and are good building blocks for starting home-based libraries.
At Harlem Week in New York City, a two-day event in August where children and their families participated in educational activities while celebrating Harlem's rich economic, political and cultural history, the award-winning children's book illustrator Colin Bootman joined the Arbitron team where he signed copies of his latest book. Nearly 100 families received copies of "The Steel Pan Man of Harlem," and "Dad, Jackie, and Me," for which Mr. Bootman's illustrations won the Schneider Family Book Award from the American Library Association (ALA).
"At Arbitron, our volunteers welcome the opportunity to connect, at a grassroots level, with young families and communities through activities that reinforce the importance of reading in children's development," said Michael Skarzynski, Chief Executive Officer and President at Arbitron. "Events such as the Taste of Soul are powerful opportunities to educate young families about the power of having a voice in their community and how participating in research such as Arbitron's has an impact on their local media."
Hundreds of children nationwide have joined the Arbitron Children's Reading Corner and have received free books and educational games at events in Miami, Chicago and Los Angeles this summer.