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The self-proclaimed “Bad Boy of Radio” is coming to Los Angeles, as national radio personality Michael Baisden will make a special guest appearance at this Saturday’s Taste of Soul held on historic Crenshaw Blvd.
Baisden, whose show is heard on radio station V100 throughout the city, is the latest and perhaps the biggest surprise to be revealed regarding the second annual block party that promises to be a bigger and better version of last year.
Despite attracting stars such as singers Angie Stone, Rahsaan Patterson and the recently added Bobby Brown, it may be the 44-year-old national personality that may garner the most attention from the crowd Saturday afternoon.
“The Michael Baisden Show” airs on V100, a Radio One station, from 12:00 to 4:00 p.m. and has been praised for its edgy yet personal touch on issues such as personal health and various types of relationships.
Last month, Baisden experienced his greatest career highlight in galvanizing people around the country to get behind the case of the Jena Six, six Black youths in Louisiana who were initially charged with attempted murder for beating a White classmate in a fight.
For many in Los Angeles, they first heard about the case through his show and he served as their inspiration to travel to Jena as part of the historic September 20 rally to support the boys and their families.
It was one of the largest civil rights march in years and more than anything, it proved that he and other Black radio voices have the power to reach the masses like never before.
Earlier this week, on October 7, Baisden’s star gained a higher profile after his new television show “Baisden After Dark” premiered on TV One. It
Since his radio show’s debut in New York in 2003, the Chicago native has seen his show expand around the country with audiences in nearly every major American city.
More importantly, thanks to his deal with ABC Radio Network signed in 2004, he has complete control over every aspect of his show from the music to whom he works with to his ideas for the direction the show takes.
It is all the latest chapters of a career that started as a best-selling author in 1995 with his first book “Never Satisfied: How and Why Men Cheat”. Despite having zero experience as a book publisher, the self-published short stories of infidelity sold 400,000 copies and jumpstarted Baisden’s career.
Over the next seven years, he self-published three more bestsellers: “Men Cry in the Dark” (1997), “The Maintenance Man” (1999), and “Gods Gift to Women” (2002). The first two were later adapted into stage plays that toured around the country.
In 2001, he got his first chance to host a talk show “Talk or Walk” but this proved to be his first setback as it was cancelled in its first season. Two years later, he was offered a radio show in New York and the rest is history.
Along with his sidekick George Wilborn, Baisden speaks on topics ranging from taboo issues, such as sex and infidelity, to lighter moments such as Feel Good Fridays which feature of a Battle of the Sexes and “The B-Side” where he highlights music from new and undiscovered artists.
The energy that he brings to every show is contagious and it’s no surprise that his show is one of the highest-rated talk shows in its time slot. His ability to balance every issue with unwavering honesty and candidness is refreshing during a time when most other media outlets prefer to dance around issues affecting people everyday.
Perhaps Baisden’s greatest trait is the personal touch he brings to his show every day. He refers to his listeners as “family” and his conversational tone with his callers makes them feel at ease no matter what the topic is.
But as he would say to anyone who asks, his success is driven by his goal to be the best in the business. As he encourages his listeners to follow their own dreams, he has lived this philosophy by not letting his failures or naysayers dictate his career path.
“Achieving success is all about being determined and avoiding negative people,” he said on his website, “There is no such thing as neutral people, they’re either a help or hindrance.”
Baisden’s presence will be an added bonus at this year’s Taste of Soul and with a crowd of 50,000 expected to show, it will truly be an event to remember.