Macy’s Baldwin Hills has come a long way. Since remodeling last year, the department store has seen drastic changes that they hope will attract more and more customers. The past year has been spent updating it’s inside look and it’s variety of high fashion. Designers like Ralph Lauren, Rachel Roy and Tahari were added to the store in hopes to give a more personalized shopping experience to Macy’s customers. Some of those designers were seen in the first ever Macy’s Fall Fashion Fest: Girl’s Night Out, on Thursday, November 8th. The fashion show was held at Macy’s Baldwin Hills at 6 p.m, serving as a re-introduction to the new and improved features of the department store. Those improvements were experienced through the aura of the fashion show.
The florescent blue lights lit up the sign that read “Fall Fashion at Macy’s” and reflected back onto the floor creating the perfect vision of a runway. A DJ played upbeat music as women and a few men of all ages quickly filled up the seats to see the newest fall fashions. Flavorful delicacies were served to the audience courtesy of Post & Beam Restaurant. MAC Cosmetics were also offering complimentary makeovers and beauty tips. Those who came were encouraged to even get their snapshot taken in a photo booth provided by Two Guys & A Booth. The beneficiary for the event was iDefine, a non-profit organization that helps teen girls discover their purpose, define their path and shine their light on the world.
Caprice Willard, Vice President and Regional Planning Manager for Macy’s and featured fashion buyer on NBC’s reality show “Fashion Star” was one of the hosts of the fashion show. She gave fashion tips as the models walked down the runway.
“This year, black is the new black,” Willard said as a model showcased a cutout shouldered black dress by Ralph Lauren. “Everyone needs a little black dress,” she continued.
The themes for fall were skinny jeans, animal and floral prints, bold-colored high heels and jackets that make a statement. Willard’s advice was to not be afraid to show off your curves with the perfect designs from INC, Baby Phat, Ellen Tracy, Tahari, Kasper, and Nine West, to name a few.
Not only did the fashion show offer great fashion and beauty tips, but it highlighted a positive non-profit organization that hopes to create a summer camp for young women, specifically those of color. The founder of the organization is Nicole Roberts Jones, a native of South Central Los Angeles, who says out of around 500 young women they’ve helped, ninety-five percent (95%) have gone to college. Jones hopes that through the fashion show, iDefine can grow and continue to touch lives.
The lives of women in general are taken into account at Macy’s, as they work to improve giving the community fashion that fits their lifestyle. Willard told the audience that if they saw a product that they wanted to be in Macy’s, they could fill out a form explaining what they wanted.
“One of our big initiatives at Macy’s is something we call ‘My Macy’s.’ We want every single Macy’s across the nation, for the community it services, to feel like it’s their Macy’s,” she said.
The Macy’s team, including Willard, would then take a look at the request and work to make sure that the customer gets what they want.
Macy’s Baldwin Hills manager, Henry Aguirre, says there are many exciting changes being made to the store and have already received praises on the new improvements. The store has attracted more customers since the new look and they hope that their advancements and personal connection with their shoppers can create the ideal shopping experience for the community. They hope that this fashion show has set a trend and can become a bigger and better annual event.
photos by Brian W. Carter